Growing a YouTube Channel in 2021 through CONSISTENCY and Doubling Down on Content Creation with Dennis Mathu

Content CreatorYouTube
Written By Naomi Haile
 

Listen to the episode on Spotify / iTunes / Castbox / Stitcher / Google Podcasts

Listen to the episode on Spotify / iTunes / Castbox / Stitcher / Google Podcasts

By day, Dennis Mathu is a Senior Consultant at Deloitte, where he advises clients on operations, strategy, and finance transformation. By night and on weekends, he is a content creator on YouTube with his girlfriend Steph. He is your go-to for great personal finance and career-related videos on YouTube and Instagram.

Fun fact: Back in 2013, Dennis and I actually went to the same university for our undergraduate studies. We were friends in uni, and had a couple classes together, so it’s beyond exciting to see where he has taken his passion for film and exploring what this new age of technology has to offer.

This episode is for you if:

  • You want to start, maintain, and grow a YouTube channel in 2021

  • You’re curious about the time commitment required to grow a YouTube channel

  • You want to become a content creator and are working towards building your online presence

  • You are building your side hustle while also working a full-time job

Looking for something specific? 

  • [2:40] Dennis’ origin story

  • [7:40] How Dennis first became acquainted with the concept of the “content creator” and the YouTube ecosystem back during his university days

  • [12:00] Black YouTubers

  • [14:00] Why Dennis and Steph specifically started documenting their journey and lessons learned on YouTube

  • [15:34] The “appeal” and allure of being a content creator in 2021

  • [16:10] The mechanics and behind the scenes of starting and staying consistent with a YouTube channel

  • [18:50] what the early days of building a YouTube channel looked like in terms of workflow, cadence of video publishing, systems and views

  • [19:50] Intentional growth plans and being featured on CNBC Money

  • [21:35] When and why they transitioned to producing more videos about finances/money, instead of career-related topics

  • [23:30] Any anxieties around starting a YouTube channel?

  • [25:00] How to build an engaged audience

  • [29:45] What no one tells you about growing your YouTube channel and getting your videos to the RIGHT people

  • [31:50] How many hours per week it takes to film, edit and publish 2 YouTube videos every week

  • [31:50] No process is absolutely perfect, the growing pains of building out a process and publishing consistently

  • [34:30] How to develop a content schedule

  • [36:00] Becoming a consultant at one of the big four accounting/consulting firms

  • [39:00] How Dennis is looking at the future of his content creating journey, what it looks like turning this into a business

People and Resources Mentioned in This Episode

  1. CNBC Make It Feature

  2. Patricia Bright reacting to Steph and Den’s story on CNBC Make It

  3. Graham Stephan reacting to Steph and Den’s story on CNBC Make It

Connect with Dennis

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Naomi Haile
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