Creative Storytelling, Internet Companies, and Not Doing What You’re “Supposed To” with Erin Blaskie

EntrepreneurshipMarketingStorytelling
Written By Naomi Haile
 

Listen to the episode on Spotify / iTunes / Castbox / Stitcher / Google Podcasts

Power of Why x Erin Blaskie.png

Listen to the episode on Spotify / iTunes / Castbox / Stitcher / Google Podcasts

Erin Blaskie is a fractional CMO and marketing advisor to startups and scaleups. In 2004, Erin founded one of the first virtual assistance businesses in Canada, served over 300 business across North America and entered the technology space. As a voracious learner, Erin made a name for herself in the industry, took on many challenges and built a brand as a marketing expert.

Through Erin’s interviews, articles and content, she produces stories that resonate with those consuming it. Through this episode, I realized it's because she leads with: “how can I be helpful and share information I know the next person will need".

In this episode, Erin shared what it was like starting an internet business in her early 20s, working in corporate for a few years (at an Ottawa-based B2B SaaS accelerator and at a fast-growing tech start-up) and then at the top of 2021, did her own thing in business..

Erin is featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, and many more publications where she shares all things marketing, storytelling, and brand strategy.

This episode is for you if:

  • You love to experiment in business, create things, and build community

  • You want to learn from a marketing leader focused on storytelling

  • You want to learn how to create engaging content

  • You are curious what it was like to build one of the first virtual assistance companies in Canada

Looking for something specific? 

  • [6:15] Bake sales and lemonade stands

  • [7:00] Moving into the city

  • [8:20] What it was like to build an internet marketing business in the early 2000s

  • [9:30] Why Erin did not want to sit in a class and study marketing, but would rather meet people, get out into the world and work

  • [12:27] In 2004, starting one of the first virtual assistance companies in Canada

  • [15:44] The biggest thing that helped Erin go from “Non-Marketing Erin” to “Marketing Erin” was applying every single thing she learned to her own business

  • [18:30] The story of how and why Erin left her job

  • [25:45] Erin’s thoughts behind not wanting to scale the business right now

  • [30:00] What it really means to share on the internet, build community and share stories

  • [35:00] How to write content that resonates with your community and ideal audience

Connect with Erin

Connect with Naomi

 
Naomi Haile
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